After living on three different continents among diverse international circles for numerous years which formulated her views, lifestyle, and fashion sense, the founder wanted to share her “different” or “eccentric” taste with beautiful women. Style is a way to express who you are without words. It articulates your uniqueness. The clothes we wear also make us feel proud, beautiful and strong. She needed an outlet to reflect her creativity and passion for fashion, and empower women by looking confident and exquisite; fitly Mélange was born. The name was chosen to reflect the mixture or assorted range of items we would carry to fit the diversity of women’s tastes and overall characteristics of a modern woman.

Mélange boutique, launched in 2006 in Kuwait, is a multi-brand retailer with a mix of luxury, street wear and avant-garde labels and styles. We are known for curating the most sought out styles from established and emerging designers. Since our beginnings, as a small, local women’s boutique, we have built our brand around hand-picked quality, exquisite comfort, and trend-setting styles. We are obsessive about finding those perfect and timeless outfits that become the defining pieces of your wardrobe. From urban to classic, timeless to trendy, and workday to weekend, we have them all. In 2019 we decided to move from bricks to clicks for convenience, efficiency and to expand our beautiful customer base.